Executive Certificate Program in Digital Marketing will be held from Aug 12-Dec 12 at Delhi.
About the course From being an alternative distribution channel, the Internet today has become a mainstay in core marketing activities like advertising, sales, creation of word-of-mouth customer service, new product design and even branding. There are many tangible means for monetization of content through newer forms of online advertising and interactive marketing tools on the mobile web. These processes are just beginning and will have an enormous impact on our activities and the way we relate to people and organizations. This digital marketing course will provide candidates with an analytical and theoretical framework to understand the emerging practices in the world of Digital Marketing. It will cover the what, why and how of major current approaches, including online listening and monitoring, search engine optimization and social media participation.